Privacy Policy

Effective Date: August 10, 2026

At Vedrflna™, shopping should feel considered from the first browse to the moment your order arrives.

This Privacy & Data Notice explains how we collect, use, disclose, and protect personal information when you browse our website, shop our women's clothing collections, create an account, contact customer care, or interact with our digital services.

By using our website, you acknowledge the practices described below.

1. INFORMATION WE MAY RECEIVE

The information we collect depends on how you interact with Vedrflna™.

Information You Give Us

You may provide information when you:

  • place or manage an order;

  • create or update an account;

  • join our mailing list;

  • request a return or refund;

  • contact customer support;

  • participate in a promotion; or

  • submit a product review or other communication.

This information may include:

  • name;

  • email address;

  • telephone number;

  • billing and shipping address;

  • account information;

  • order and purchase history;

  • product preferences;

  • customer support messages; and

  • return or refund information.

Payment information is generally handled through authorized payment-processing services rather than directly stored as full card details by Vedrflna™.

2. INFORMATION GENERATED WHILE YOU SHOP

When you browse our website, certain technical information may be collected automatically.

Depending on your device and settings, this may include:

  • IP address;

  • browser type;

  • device type;

  • operating system;

  • approximate location derived from technical information;

  • pages and products viewed;

  • referring pages;

  • shopping-cart activity;

  • website interactions;

  • session information; and

  • cookie or similar technology identifiers.

This information helps us operate the store, understand website performance, and improve the shopping experience.

3. HOW WE USE PERSONAL INFORMATION

We use personal information for legitimate retail and website activities, including the following.

Complete Your Purchase

We may use your information to:

  • process orders;

  • confirm payment status;

  • arrange fulfillment and delivery;

  • provide tracking updates;

  • manage returns and refunds; and

  • communicate about an existing purchase.

Provide Customer Care

Information may be used to respond to sizing questions, delivery concerns, product inquiries, returns, account requests, or other customer-service matters.

Improve Vedrflna™

Shopping and website activity may help us understand which styles, categories, pages, or website features are useful to customers.

We may use this information to improve site navigation, merchandise presentation, customer experience, and store performance.

Keep the Store Secure

Information may also be used to:

  • detect potentially fraudulent transactions;

  • protect customer accounts;

  • prevent website misuse;

  • troubleshoot technical issues; and

  • maintain the security of our services.

Marketing

Where permitted, we may send information about new arrivals, wardrobe collections, promotions, or other Vedrflna™ updates.

You can unsubscribe from promotional emails at any time using the unsubscribe option included in those communications.

4. COOKIES & SIMILAR TECHNOLOGIES

Vedrflna™ may use cookies, pixels, tags, local storage, and similar technologies.

These technologies may support different functions.

Essential Technologies
Help operate features such as checkout, account login, shopping carts, security, and website preferences.

Analytics Technologies
Help us understand website visits, page performance, and customer interaction patterns.

Advertising Technologies
May help measure advertising performance or present advertising that is more relevant to visitors, where permitted.

Your available cookie controls may depend on your browser, device, location, and the tools provided through our website.

Disabling certain technologies may affect some website functions.

5. WHEN INFORMATION MAY BE DISCLOSED

We may disclose personal information where reasonably necessary to operate our online store.

Recipients may include service providers that assist with:

  • payment processing;

  • order fulfillment;

  • shipping and delivery;

  • website hosting;

  • cloud storage;

  • fraud prevention;

  • customer support;

  • analytics;

  • email communications; and

  • advertising or marketing services.

These businesses may process information according to their role, contractual arrangements, and their own applicable privacy obligations.

We may also disclose information where necessary to comply with law, respond to lawful requests, protect legal rights, investigate fraud, or protect customers and our services.

6. ADVERTISING & ANALYTICS

Vedrflna™ may work with advertising, measurement, and analytics providers.

Depending on our advertising setup, these providers may receive information such as:

  • device or browser identifiers;

  • IP address;

  • website interaction data;

  • products viewed;

  • advertisement interactions; and

  • purchase or conversion information.

This information may be used to measure campaign performance, understand customer journeys, limit repetitive advertising, or provide relevant advertising.

Where applicable privacy law treats certain advertising-related disclosures as a sale, sharing, or use for targeted advertising, customers may have the right to opt out.

7. YOUR PRIVACY CHOICES

Depending on where you live and the law that applies, you may have rights concerning your personal information.

These may include the ability to request:

  • access to personal information we maintain about you;

  • correction of inaccurate information;

  • deletion of eligible personal information;

  • information about how personal data is used or disclosed;

  • a portable copy of certain information;

  • restriction of certain processing;

  • withdrawal of consent where processing relies on consent;

  • objection to certain processing; or

  • opt-out of certain sales, sharing, or targeted advertising.

Some rights are subject to legal limitations and verification requirements.

To submit a privacy request, contact:

service@vedrflna.com

Please include enough information for us to understand your request and, where necessary, reasonably verify that the request relates to you.

8. CALIFORNIA PRIVACY CHOICES

California residents may have additional privacy rights where the California Consumer Privacy Act, as amended, applies to our processing activities.

These rights may include requests to:

  • know or access covered personal information;

  • correct inaccurate personal information;

  • delete eligible personal information;

  • opt out of qualifying sale or sharing of personal information;

  • limit certain uses of sensitive personal information where applicable; and

  • exercise privacy rights without unlawful discrimination.

Where legally required, Vedrflna™ will also process recognized browser-based opt-out preference signals in accordance with applicable requirements.

If our data practices qualify as selling or sharing personal information under applicable California law, the website will provide an appropriate method for exercising the relevant opt-out rights.

9. ONLINE TRACKING PREFERENCES

Browsers and privacy tools may provide different signals relating to online tracking.

Traditional Do Not Track (DNT) settings and legally recognized opt-out preference signals are not necessarily the same mechanism.

Our response to browser-based privacy signals will depend on applicable law and the technologies supported by our website.

Where we are legally required to recognize an applicable opt-out preference signal, we will process it accordingly.

10. EMAIL PREFERENCES

Transactional communications relating to purchases, returns, account activity, security, or customer-support matters may still be sent when necessary to provide requested services.

Promotional emails are optional.

You may stop receiving promotional emails by:

Unsubscribing from marketing does not prevent us from sending necessary order or service communications.

11. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as otherwise required or permitted by law.

Retention periods may vary depending on the type of information and may take into account:

  • order fulfillment;

  • returns and refunds;

  • customer support;

  • accounting and tax obligations;

  • fraud prevention;

  • contractual obligations;

  • dispute resolution; and

  • legal compliance.

When information is no longer reasonably required, it may be deleted, anonymized, or otherwise handled in accordance with our applicable retention procedures.

12. KEEPING INFORMATION SECURE

We use reasonable administrative, organizational, and technical safeguards designed to protect personal information.

These measures may include restricted access to customer information, secured service providers, access controls, and encrypted transmission where appropriate.

No website, storage system, or internet transmission method can be guaranteed to be completely secure.

If a security incident involving personal information occurs, we will assess the event and provide notifications where required by applicable law.

13. INTERNATIONAL DATA PROCESSING

Vedrflna™ may use service providers or technology systems operating in countries different from the country in which you live.

As a result, personal information may be processed or stored in another jurisdiction.

Where applicable law requires safeguards for international transfers, appropriate measures will be used based on the circumstances of the processing.

14. EUROPEAN & UK PRIVACY RIGHTS

Where European or UK data-protection laws apply, individuals may have additional rights concerning their personal data.

Depending on the circumstances, these may include rights of:

  • access;

  • rectification;

  • erasure;

  • restriction;

  • objection;

  • data portability; and

  • withdrawal of consent.

Certain processing may be based on the performance of a contract, legal obligations, legitimate interests, or consent, depending on the activity involved.

You may contact us at service@vedrflna.com to exercise an applicable privacy right.

You may also have the right to contact the relevant data-protection authority in your jurisdiction.

15. CHILDREN'S INFORMATION

Vedrflna™ is a general-audience women's fashion store and is not designed or directed primarily toward children under 13.

We do not knowingly seek to collect personal information online from children under 13 in circumstances requiring parental consent.

If we learn that personal information from a child has been collected inappropriately, we will take reasonable steps to address or delete that information as required.

A parent or guardian with a concern may contact:

service@vedrflna.com

16. THIRD-PARTY WEBSITES

Our website may contain links to websites, payment services, social platforms, or other third-party services that we do not control.

This Privacy & Data Notice applies to Vedrflna™ services and does not govern the independent privacy practices of those third parties.

We encourage customers to review the privacy information provided by a third-party service before submitting personal information to it.

17. CHANGES TO THIS NOTICE

We may revise this Privacy & Data Notice when our website, technology, services, legal requirements, or business practices change.

The updated version will be posted on this page with a revised effective date.

We encourage visitors to review this page periodically when using the store.

PRIVACY QUESTIONS & REQUESTS

For questions about this notice or requests concerning personal information, please contact:

Vedrflna™
Company: Boden USA Inc.

Boden USA Inc.

Email: service@vedrflna.com
Phone: (866) 206-9508
Address: 100 Park Ave, New York, NY 10017, USA  

For privacy requests, please use the subject line:

“Privacy Request — Vedrflna™”

This helps us route your request to the appropriate team.